Karma
Shawky
Digital Marketing Manager & Media Buyer with 7+ years driving performance campaigns across Egypt, UAE, and Saudi Arabia.
Meta Certified
HubSpot Certified
Twitter Flight School
Results-Focused.
I’m Karma Shawky — a Digital Marketing Manager and certified Media Buyer based in Cairo, Egypt. For over 7 years, I’ve built and executed full-funnel marketing strategies for businesses across Egypt, UAE, and Saudi Arabia.
From running $21,000+/month ad budgets on Meta and Google to developing organic content strategies that build community, I help brands grow with precision and purpose. I’m bilingual in Arabic and English, which allows me to create content and campaigns that resonate deeply across regional markets.
Currently serving as Marketing Manager at Tamken Platform, Plankit, and Nawa Edu — while also managing UAE digital campaigns remotely for Digitize Agency.
Paid Media & Media Buying
Meta, Google, TikTok, LinkedIn, Snapchat, YouTube — full campaign lifecycle from setup to optimization.
Social Media Management
Strategy, content planning, scheduling, community management, and analytics across all major platforms.
HubSpot & CRM Marketing
Inbound workflows, email sequences, lead nurturing pipelines, and marketing automation.
SEO & SEM
Google Search & Display Ads, keyword research, on-page SEO, Google Business Profile management.
Content & Branding
Brand identity, content writing in Arabic & English, company portfolios, and website content.
Marketing Consulting
Competitive analysis, strategy audits, media planning, and performance reporting for SMEs and corporates.
Google Certified Digital Marketer
Meta Marketing Science Professional
HubSpot Marketing Certified
Twitter (X) Flight School
Meta Social Media Marketing Professional
ICDL – International Computer Drivers License
Stone Yard Restaurant
Built and scaled Stone Yard’s entire social media presence on Facebook & Instagram. Ran Messaging Conversation campaigns achieving 264,927 impressions at an ultra-low CPM of $0.21, generating consistent daily table reservations and a loyal community following.
Digitize Agency Clients
Managed comprehensive paid media for UAE-based brands including medical centers, retail stores, and luxury perfume boutiques. Generated 6.87M impressions monthly across Facebook and Google Ads with a purchase conversion rate of 1.76% and AOV of £649 EGP per customer.
ALMUHAIDB Dental Group
Managed social media marketing for one of Saudi Arabia’s leading dental groups. Developed targeted content for high-income patient segments and ran paid campaigns across Meta platforms, building brand trust and consistent patient acquisition in a competitive healthcare market.
Module Interior Design
Served dual role as Social Media Manager and Media Buyer for Module Interior Design. Engineered Messaging Conversation campaigns with cost per messaging conversation as low as $0.31. Built a multi-platform presence that consistently generated qualified leads for high-ticket interior projects.
SGA – Shady Gaber Agency
Acted as the HubSpot specialist and Digital Marketing Manager for a full-service advertising agency, managing 15+ brands simultaneously across restaurants, pharmacies, real estate, telecom, and healthcare. Implemented CRM workflows, automated email pipelines, and multi-platform ad strategies.
Tamken Platform & Nawa Edu
Currently leading marketing strategy for two EdTech platforms — managing LinkedIn, Instagram, Facebook, X, email marketing via Mailchimp, WhatsApp bulk campaigns, and paid ads across Instagram, Snapchat, LinkedIn, and Google Ads. Also building WordPress landing pages for new program launches.
Spend Managed
Impressions
Achieved
Conversion Rate
Paid Media
Strategy & Analytics
Platforms & Tools
Let’s Work Together
Available for full-time roles, freelance projects, and marketing consultations across Egypt, UAE & KSA.